1、Executive Summary 2022.1Introduction and Methodology.2About the Respondents.3Section I:Methods of Agency Compensation.4Fee-Based Compensation Methods Continue to Dominate.4“Other Methods”of Agency Compensation Are Not Gaining Significant Adoption.5Fee Methods of Compensation Employed Across All Agen

2、cy Types and Services.6Labor-Based Fees vs.Output-Based Fees.7Section II:Use of Performance Incentives.8Use of Performance Incentives Has Receded.8Larger Advertisers Use Performance Incentives Substantially More Often.9Overall,Performance Incentives Are a Small Percentage of Agency Compensation.10Ag

3、ency Performance Is Measured by a Number of Different Metrics.11An Increasing Number of Respondents Are Using a Risk/Reward Incentive Structure.12There Is Decreasing Confidence in the Impact of Performance Incentives.13Section III:Current Perceptions of Agency Compensation.14Expressed Satisfaction w

4、ith Compensation Methods Remains Steady.14Perceptions of Media Services Compensation Are Improving.15Agency Performance Issues and Changes in Internal Company Direction Drive Compensation Changes.16Section IV:Respondents Future Plans for Agency Compensation.17A Significant Percentage of Respondents

5、Anticipate Changing Agency Compensation.17Marketers with Smaller Budgets Are More Likely to Change Compensation Approach.18Section V:Implementation of Agency Compensation Agreements.19Almost Three-Quarters of Respondents Negotiate Agency Compensation Annually.19Section VI:Additional Perspective on P

6、erformance Incentive Compensation Agreements.20Conclusions.21About the ANA.22About the Authors .22Appendix A:Definitions.23Appendix B:Demographics.24Trends in Agency Compensation Throughout the Years.27TABLE OF CONTENTS1|Trends in Agency Compensation Report:18th EditionFees,particularly labor-based