Tinuiti：2026年人工智能趋势研究：AI时代新兴消费者行为营销指南（英文版）（18页）.pdf

1、22026 AI Trends StudyOver 1/3 of US Adults Are Using AI Platforms Daily and Many Are Ramping Up Usage3ChatGPT and Gemini Dominate As Users Turn to AI for Many Use Cases7Shoppers Grow Comfortable Using AI for Discovery and Research Across Industries and Product Categories11Search Engine Use Increases

2、 Following the Wide Release of AI,but Wikipedia Fades in Importance14It may feel like a lifetime ago that ChatGPT rumbled onto the scene,but its only been three years since the generative artificial intelligence(AI)revolution kicked into high gear.Since then,countless new platforms and use cases hav

3、e sprouted up,with both brands and users steadily evolving their understanding of what generative AI looks like.To better understand how AI use has grown,evolved,and delivered for users,Tinuiti surveyed 1,037 US adults in November 2025.The results give marketers a clear understanding of how AI platf

4、orms,assistants,and chatbots are being used today,and why they need to take the opportunity to make reaching potential customers through AI a priority in 2026 and beyond.32026 AI Trends StudyOVER 1/3 OF US ADULTS ARE USING AI PLATFORMS DAILY AND MANY ARE RAMPING UP USAGEAsked how frequently they use

5、 AI platforms,34%of respondents do so daily and another 21%do so weekly.Only 20%never use an AI platform,with 5%unsure whether they do or not.Particularly given the extent to which AI has been built into existing platforms,its certainly possible that some of the respondents who think theyve never us

6、ed AI platforms actually have.AI usage is highest among Gen Z and millennials with 67%of both generations using AI platforms weekly or more frequently.Among Gen X,55%say they use AI platforms at least weekly,but that rate drops to just 39%among baby boomers.A larger share of men(61%)than women(48%)s