Resonance Consultancy：2026年欧洲百大最佳城市报告（英文版）（63页）.pdf

1、20261The 100 European Cities Shaping TomorrowEuropesBest Cities202620262Resonance creates transformative strategies,brands and campaigns that empower destinations,cities and communities to realize their full potential.RESONANCECO.COMPLACEMAKING PLACE BRANDING PLACE MARKETINGEmpowering Places20263Jer

2、emie FeinblattPrincipal Resonance Consultancy Welcome to the 2026 Europes Best Cities ReportAs global consultants in place branding,destination strategy and marketing,Resonance works with cities and regions to define their competitive identity and activate strategies that attract and retain investme

3、nt,talent and visitors.Our 2026 Europes Best Cities report and ranking reflects that mission.Our rankings measure both perception and performance the signals most closely correlated with prime-age population growth,visitor expenditure and business formation.In 2026,those signals tell a more complex

4、and consequential story.European cities have never been more desirable:nearly half of global destination preference now points to Europe,up from 41%last year.Yet our research also reveals a growing disconnect.The correlation between how cities perform and how they are perceived is just 0.54.Some cit

5、ies outperform their reputations;others benefit from global affection that exceeds their underlying infrastructure and systems.This gap is no longer academic,it is strategic.Closing it requires cities to invest simultaneously in hardware and narrative;in both the lived experience on the ground and t

6、he story told to the world.That imperative is sharpened by a rapidly shifting geopolitical landscape.As transatlantic relationships grow less predictable,European leaders are asserting greater autonomy,reshoring supply chains,accelerating shared investment and strengthening intra-European collaborat