Sensor Tower：2026年游戏市场报告：全球手游、PC及主机游戏行业领先报告（英文版）（69页）.pdf

1、ReportState of Gaming 2026The definitive video game industry report across mobile,PC,and console.State of Gaming 2026Copyright Sensor Tower02Executive Summary|Key Takeaways01Mobile Gaming Shifts Towards MonetizationAs downloads continue to decline while revenue holds steady,each download must genera

2、te more value.Retaining and monetizing existing players is even more critical.03YouTube Gains Mobile Ad Share,Loses PC/ConsoleMobile app networks still take the majority of mobile game ad spend,and YouTube leads PC/Console channels.YouTube share shifted from PC/Console toward mobile.04Battlefield 6

3、is#1 in a Crowded Year for ShootersIt is the best-selling PC/Console game of 2025,in a market with titans like Call of Duty and Fortnite and a year with other massive launches like Delta Force and Marvel Rivals.054X StrategyTakes Over MobileStrategy is the only genre to gain in revenue,downloads,and

4、 time spent,led by the#1 and#2 games by revenue of 2025,Last War:Survival and Whiteout Survival.06Friend Group,Content Creator Driven Games RiseThe#2 and#3 best-selling PC/Console games of 2025,R.E.P.O.and PEAK,outsold AAA titles with huge budgets and audiences.GTA 6 will be the culmination of this

5、trend.02PC Gaming Delivers Another Record YearOn Steam,units sold,premium game revenue,and game releases all reached new highs,with growth led by AAA and AA publishers in Action.Executive Summary|Gaming Landscape at a GlanceCopyright Sensor Tower03State of Gaming 2026Mobile Game Downloads50Billion95

6、,000 mobile games downloaded per minute in 2025PC/Console Downloads2BillionSteam,PlayStation,and Xbox3,800 PC/Console games downloaded per minute in 2025Mobile Game IAP Revenue$82Billion$1.62 IAP revenue per download in 2025BillionSteam Premium Revenue$11.7+50%vs 2022 Steam premium revenue($7.8B in