品牌金融（Brand Finance）：2026年全球科技品牌价值100强年度报告（英文版）（18页）.pdf

1、global brand intelligence since 1996the most valuable and strongest technology brands 2026Technology 1002026|Technology 100 Brand Finance Journal|3FOREWORD5 by Richard Haigh,Managing Director,Brand FinanceTECHNOLOGY 100:THE ENGINE ROOM OF GLOBAL BRAND VALUE6 by Lorenzo Coruzzi,Valuation Director,Bra

2、nd Finance VALUATION ANALYSIS10REGIONAL ANALYSIS AND TRENDS12WHY AI WONT KILL MARKETING BUT IT WILL CHANGE EVERYTHING14 by Rupert Kemp,Director of the Office of the CEO at Google DeepMindBUILDING BRAND VALUE AND TRUST IN A CHANGING WORLD16 by Mike Rocha,Managing Director,Europe and Americas,Brand Fi

3、nanceHOW BRANDS CAN WIN HEARTS AND AND MINDS IN THE AI AREA18 by Lorenzo Coruzzi,Valuation Director,Brand Finance GLOBAL SOFT POWER INDEX:WHICH NATIONS LEAD GLOBAL PERCEPTIONS20 OF INNOVATION IN 2026?by Konrad Jagodzinski,Place Branding Director,Brand Finance BRAND SPOTLIGHTS24 AMD 24 Infosys 24BRAN

4、D VALUE RANKING28 Top 100 Technology Brands 202628 Top 10 Internet&Software Brands 202630 Top 10 Electronics&Appliances Brands 202630 Top 10 Semiconductor Brands 2026METHODOLOGY32 Brand Valuation44 Brand Strength45ContentsBrand Finance Journal 2026 Technology 100Brand Finance Journal 2026 Tech 100|C

5、ontents2026|Technology 100 Brand Finance Journal|5In 2026,Brand Finance values the worlds top 100 most valuable tech-nology brands at a staggering USD3.7 trillion,up 15%from USD3.2 trillion in 2025.This growth is largely driven by strong performances in key segments,notably semiconductors,and signif

6、-icant brand value growth in rapidly growing markets like China.Technolo-gy continues to play a pivotal role in the global economy,contributing a signifi-cant share of global brand value,with 41 tech brands ranked among the worlds most valuable.As we stand at the intersection of rap-id technological