德勤（Deloitte）：2023年全球营销趋势报告（英文版）（45页）.pdf

1、2023GlobalMarketing TrendsAbout theDeloitteCMOProgramDeloittes CMO Program supports CMOs as they navigate the complexities of the role,anticipate upcoming market trends,and respond to challenges with agile marketing.Read more on the latest marketing trends and insights.Digital technology has changed

2、 the face of business.Across the globe,Deloitte Digital helps clients see whats possible,identify whats valuable,and deliver on it by combining creative and digital capabilities with advertising agency prowess,and the technical experience,deep business strategy,and relationships of the worlds larges

3、t consultancy.Deloitte Digital empowers businesses with the insights,platforms,and behaviors needed to continuously and rapidly evolve to performbeyond expectations.Read more about Deloitte Digitals world-class digital agency and its service offerings.2023 Global Marketing Trends 3Table ofcontents04

4、 Trend 1Brands answer economic instability with marketing investments13 Trend 2Chief marketing officers drive growth through internal sustainability efforts22 Trend 3Creativity as a force for growth34 Trend 4Rising technologies for marketers 01 02 03 04 43 Recognition and appreciationTrend 1Brands a

5、nswer economic instability with marketing investments2023 Global Marketing Trends 5Marketing has gone through a renaissance over the past 10 years,but while much has changed,there is likely much more change still to come.Where there was once only a promise of marketing acting as a driver of accounta

6、ble growth,today that promise has been realized.This promise is partly due to capabilities such as dynamic,one-to-one personalization,where each customer has the right message at the right time and place;or through better ways of running a marketing organization,where teams and partners can spend mo