eatbigfish：2023全球挑战者品牌榜（英文版）（84页）.pdf

1、Challengers to Watch 2023An eatbigfish ContentsIntroduction03Key Themes04The Challengers0801.Aldi0902.BeReal1203.Boat1604.Dad Grass2005.Delli2406.Early Majority2807.Ellevest3208.Genki Forest3609.Glenmorangie3910.Gwella4311.Jems4712.Mastodon5013.Mejuri5314.Northvolt5715.Savannah Bananas6116.Semafor65

2、17.Teenage Engineering6818.Tracksmith7219.Vacation7620.Wonderbag80Credits83Contact us84/02Challengers to Watch 2023ContentsIntroductionIntroductionThe world remains uncertain,and businesses must adapt to new and unpredictable economic,geopolitical and environmental realities.Against this backdrop,it

3、s important to pay attention to the new(and renewed)challengers emerging and primed to disrupt categories in 2023.These companies are finding opportunities in the uncertainty,breaking with expectations,and not just meeting the needs of a fast-changing world but shaping its future.In the tenth instal

4、ment of our annual Challengers to Watch feature,we identify twenty rising companies from around the world and explore the broader trends,opportunities and threats to the status quo they represent.Our roundup covers an expansive range of categories,markets and geographies,but all these companies shar

5、e a firm rejection of best practice and an understanding of the imperative to make their own rules.First,lets dive into the four key themes that emerged from our research into this years challengers and explore what they might mean for your brand and business.IntroductionIntroductionFour themes in 2

6、023Introduction01Radical solutions for changeChallengers are experimenting with radically different business models as consumers look for constructive solutions to many of todays social and environmental challenges.The Degrowth model has emerged,prioritising sustainability and well-being over profit