Martech：2023年企业转换优化平台营销人员指南（第1版）（英文版）（33页）.pdf

1、MARTECH INTELLIGENCE REPORTF I R S T E D I T I O NENTERPRISEOPTIMIZATIONCONVERSIONPLATFORMS:A MARKETERS GUIDEStart maximizing conversions today.Turn Traffic into Revenue with Programmatic CROMarketers spend billions each year driving prospects to their website with paid ads.And yet,only 2%of visitor

2、s convert.Sound familiar?With programmatic CRO,run unlimited website variations simultaneously to dynamically show unique website variations to every visitor.Learn More 2023 Third Door Media,Inc.2 https:/martech.orgMARTECH INTELLIGENCE REPORT:Enterprise Conversion Optimization Platforms:A Marketers

3、GuideMarket overview.4Its the customer experience,stupid.4Figure 1:The importance of personalization is on the rise.4The price of failing to personalize .5Figure 2:When asked about the value of digital experience and conversion to the success of the organization,upward of 90%of businesses ranked the

4、m as“critical,”“important”or“quite important.”.5A growing market.6Figure 3:The global conversion rate optimization market is expected to reach$1.9 billion by 2026.6Agile marketing meets agile development.6Figure 4:Conversion optimization is suited to agile marketing approaches.7The vendor marketplac

5、e.7Conversion optimization platform capabilities.8Testing and insights.8Test management .9Segmentation.9Personalization.9Server-side experiments.9Figure 5:The differences between client-side and server-side experiments.10Artificial intelligence and machine learning.11Table 1:How conversion optimizat

6、ion platform vendors use AI and ML.11Extended platforms.11Table 2:The capabilities of,and platforms served by,conversion optimization platform vendors.11Choosing a conversion optimization platform.12The benefits .12A caution.12Conversion optimization platform pricing.12Recommended steps to making an