1、2022?2023.012022?12022?务?导?封?封?VUCA?去?锐?务?2023?滑?务?2022?22022?3?CEO?BeyondClick?2022?+?务?副?务?模?确?历?务?封?2022务?盟?务?2022?务?务?封?务?太?封?副?2023?2022务?盟?副?0105?2022?0227?2022?03452022?4?2022?5?2022?5.7?封?够?10%?封?2025?7?2022?6Source?eMarketer?Statista?Meet Intelligence2019-2025E?2019-2025E?54%58%60%62%64%66%

2、68%2019202020212022E2023E2024E2025E5.7?7.7?3.5?20222025E201919-22CAGR+17.6%22-25CAGR+10.5%?匹?封?研?千?封?务?宇?2022?7Source:eMarketer,Meet Intelligence2022 VS 2025E?45.8%47.4%33.4%31.1%13.3%12.8%3.3%4.1%2.8%3.1%1.5%1.5%20222025E务&?务?2022?8Source:eMarketer,Meet Intelligence?务?封?务?宇?/?2022?TOP5?聊?2,487?12.5

3、%2022?TOP5?&YoY 22 VS 211,296?7%305?-4%208?9%113?-8%?务?64%44%36%35%?千?34%?2022?TOP5?Meta?Google?Bytedance?iOS?IDFA?Identifierfor Advertising?Bytedance?研?千?2022?9Source:Statista,Meet Intelligence2020 vs 2022E?31.2%33.0%2.9%3.0%16.8%13.6%8.4%8.5%10.4%8.0%5.9%7.4%4.5%5.7%3.6%2.5%16.2%18.3%20202022E1.8%

4、-3.2%0.1%-2.4%1.5%1.2%0.1%-1.1%?22E VS 20?2022?10?1?2?3?4?5AR/VR?6?7MARTECH?1?告?研?研?去?Google Chrome?2024?务?Cookie?Cookie?研?2022?11Source:?,36?,Meet Intelligence?盟?盟?53%?*66%?研?2022?Cookie?2024?务?Google?Chrome务?Cookie?APP?FACEBOOK AUDIENCE NETWORK71%?研/?2021?/?CookieiOS?ATT?Note?ATT?App Tracking Tran

5、sparency?Note?*?19?11,500?18?2021?5?2022?12Source:?,Meet Intelligence?研?锐?封?研?61%?10%?副?研?*?副?副?税?税?Privacy SandboxTopics APINext-Gen Solutions?封?研?确?送?研?Note:*?,?1,099?,2021?4?2?Google?Meta?Amazon?副?研?2022?13Source:Sellics,Meet Intelligence2021-2022?/?CPC?2101210321052107210921112201220322052207220

6、92211-?210121032105210721092111220122032205220722092211-?+100%2211 VS 2111+77.8%2211 VS 2111210121032105210721092111220122032205220722092211-?+20.7%2211 VS 2111210121032105210721092111220122032205220722092211-?+120%2211 VS 211121%2021 VS 2020AMAZON?CPC?3?务?匹?/?群?2022?14Source:Wyzowl,We Are Social,Me