Publicis Sapient：2023年“下一步”指南-消费品行业趋势展望（英文版）（45页）.pdf

1、1Guide to Next.2023CONSUMER PRODUCTS ISSUE 22Guide to Next.This years outlook on whats next and how Consumer Products firms can strategically plan for changing customer demands.20233Guide to Next.TABLE OF CONTENTS04142432Digital Operating ModelsDemocratizing Net ZeroPredictive AnalysisBrands of the

2、Metaverse4Guide to Next.5Guide to Next.Digital Operating ModelsHOW THE CONSUMER PRODUCTS INDUSTRY IS TRANSFORMING ITS OPERATING MODEL FOR A DIGITALLY ENABLED WORLDAs consumer product brands enter a new era,companies are transforming from siloed conglomerates into consumer-driven digital businesses.H

3、ow and why are the top performers choosing to restructure?In 2023 and beyond,consumer products(CP)companies have an opportunity to completely transform their business through customer engagement.Whats stopping them?It comes down to whether or not their digital capabilities and strategy are centraliz

4、ed,which can empower digital transformation.Conglomerates like Kelloggs,B&G Foods and Unilever continue to separate into specialty category companies to focus on key growth areas and become more agile.But digital capabilities are one part of the business that can benefit from staying together.“These

5、 companies are about to add a new business complexity,and rightfully so,because specializing will be more profitable,”said Dan Liebermann,managing director at Publicis Sapient.“But if they want to maintain a digital experience thats cost-effective and maintains some level of consistency to their cus

6、tomers,they cant split into multiple digital models.It wont work.”So,what will?Many CP firms are looking into core digital hubs that house capabilities like data and marketing under one roof.According to Liebermann,while its a really tricky thing to pull offespecially for newly separated companiesth