frog：2025全球奢侈品消费新图景：超高净值人群消费行为与偏好研究报告（英文版）（39页）.pdf

1、DELIVERING ON THE EXPECTATIONS OF ULTRA-HIGH-NET-WORTH INDIVIDUALSPublished by frog,part of Capgemini InventA Purposeful Path Forward 04Luxury in Transformation 06Research Methodology 12Beyond Luxury Fatigue:Luxury at a Crossroad 20Enchanting Everyday Experiences 30A Safe Haven Amid Uncertainty 44Ac

2、tually Pleasing Luxury Consumers 52Luxury as a Legacy 56Iconic Brands,Iconic Experiences 62Going Further Together 7220253the new lines of luxuryfrogcontentsa purposeful path forwardSanto VersaceopeningIf luxury has always possessed an unmatched ability to create dream worlds,this cultural potential

3、has also made it a stage for vivid predictions and debate.After two decades of unprecedented growth,luxury now needs to assert its role as a creative and business ecosystem.This study offers a unique perspective on the desires shaping the industry and outlines a purposeful path forward.What emerges

4、is not a crisis,but an opportunity.In a time of uncertainty,affluent clients are not stepping away from luxury.In fact,they are leaning in,seeking deeper meaning,lasting connections and greater alignment.Their spending is not retreating;it is refocusing.The desire for luxury is not fading.It is beco

5、ming more intentional,more personal,more profound.Now is the moment to outline a vision which combines innovation with harmony,to create cultural and business value.For those who listen,understand and evolve,the road ahead remains full of promise.2025the new lines of luxuryfrog5Luxuryin Transformati

6、on2025frog20259the new lines of luxuryfrogAt frog,we believe luxury requires a holistic viewone that extends far beyond the traditional realms of high fashion,fine jewelry,exclusive watches or premium beauty products.While such consumer goods remain at the heart of what we define as hard and soft lu