Luker Chocolate：2024年巧克力消费趋势分析报告（英文版）（41页）.pdf

1、From our research,we know indulgent,healthy,and ethical experiences will play a key role in the2024 chocolate panorama.An increasing interestin healthy living presents an opportunity toenhance this lifestyle with natural foods that alsoalign with ethical living decision-making.Nonetheless,the stress

2、ful and demanding globalevents always call for moments to experiencemore and indulge in life.Lets explore the trends,and motivations that open opportunities toinnovate and satisfy consumers needs.2024 CHOCOLATE Innovating through chocolate and confectionerymeans understanding how consumers outlookso

3、n life are constantly changing.Preferences arecreated by multiple factors such as socialphenomena,personal experiences,and economicand environmental events.All these also shapeconsumers attitudes towards chocolate and otherconfectionery.TOP TRENDSHEALTHYLivingETHICALLivingEXPERIENCEMoreEXPERIENCEMor

4、eA growing interest in global cuisines and exotic flavours reflects a desire to explore the world throughtaste.Consumers are seeking a balance of familiar and novel culinary experiences,driven by socialdynamics and global connectivity.Offer a taste of the world by successfully incorporating a blend

5、ofglobal flavours in chocolate creations.Experiment with herbal,spicy,or fruity inclusions.FLAVOUR TRAVELEXPERIENCEMore2 in 3 consumers globally saythey are open to trying newglobal cuisines Innova Market Insights,2023 Asian and Westernflavours are catchingon in opposite regions!Candy Industry 2023#

6、InternationalFood87.7Million viewsby TikTok users onvideos about foreigntreats,restaurants,andrecipes.FLAVOUR TRAVELEXPERIENCEMorePRODUCT EXAMPLESSweet Dreams ChocolateChocolate bar infused with Chamomile andlavender.Travel through herbal flavours Oppo BrothersPineapple and coconut dipped inwhite ch