游戏开发者大会（GDC）：2026年游戏行业现状报告（英文版）（52页）.pdf

1、2026 STATE OF THE GAME INDUSTRY JANUARY 20262026 STATE OF THE GAME INDUSTRY|2TABLE OF CONTENTSFOREWARD.31 DEMOGRAPHICS.52 INDUSTRY LAYOFFS.133 GENERATIVE AI.194 ENGINES,PLATFORMS,AND FEATURES.285 THE BUSINESS OF GAMES.376 ADVOCACY.452026 STATE OF THE GAME INDUSTRY|3FOREWORDThis past year,the Game De

2、velopers Conference transformed,becoming the GDC Festival of Gaming.The State of the Game Industry has also transformed,expanding to better represent the full game ecosystem.We spent the past year taking a deep dive into our annual survey and report,consulting with key stakeholders and members of th

3、e community to refine our questions and diversify our reach.Our goal was to ensure results not only represent the thoughts and perspectives of all game industry professionals,but also their areas of expertise.Surveys were customized for each participant group,ensuring that developers,marketers,execu

4、tives,investors,and others answered questions tailored to their unique skillsets.We also performed a small survey of game educators and students to capture a snapshot of the challenges facing the next generation.This year,we surveyed over 2,300 game industry professionals(with a 3 percent MoE)on lay

5、offs,generative AI,platforms,and more,collaborating with research partners at Omdia and the Game Developer editorial team.Internal AI tools were used sparingly during the research phase,to assist in sentiment analysis.No written or visual content was generated through AIwith one exception,but youll

6、see why.Thank you to everyone who participated by sharing your thoughts and perspectives.This years State of the Game Industry has given us a new look inside the game industry puzzle,and we look forward to putting the pieces together with you.DEMOGRAPHICS12026 STATE OF THE GAME INDUSTRY|4A PIECE OF