1、THE 2022 MOST VISITED DESTINATIONS REPORTThe data included in this document is accurate according to ForwardKeys market research database,at time of publication:November 2022THE 2022 MOST VISITED DESTINATIONS REPORT3FORWARDKEYS-THE MOST VISITED DESTINATIONS 2022Table of contentsForeword 5Executive s

2、ummary 6 Recovery edges closer,but obstacles remainMethodology 7 The Insights included in this reportTop 20 country destinations 8 Central America and Caribbean dominate the recovery rankingsTop 20 city destinations 10 Sun-soaked cities top the chartsManaging overtourism 12 A balancing act that requ

3、ires nuanced data2022 travel review 14 The events and trends that shaped the industryWhat comes next?17 What to expect in 2023Business travel recovery 20 Whats really going on with business travel?Outbound markets:The US 22 The US a key driver of global travel recoveryOutbound markets:China 25 Adapt

4、ing to Chinas ongoing absence from the international travel marketPremium Travel 27 Travellers spending more in wake of pandemicSpotlight on:The Americas 29 Americas recovery remains linked to the CaribbeanBest practices:Mexico 31 Attracting diverse audiences through a varied tourism offeringSpotlig

5、ht on:Europe 32 Demand for sun-and-beach destinations drives European travel recoveryBest practices:Albania 34 Albania:The Mediterraneans dark horseSpotlight on:Africa and the Middle East 36 Sub-Saharan Africa leads regional recovery;Middle East well positioned Best practices:Dubai 38 Transitioning

6、from a stop-over to a fun-packed family destinationBest practices:Tanzania 40 A case in point for the importance of connectivity Spotlight on:Asia Pacific 41OptimismforAsiaPacificascontinentgraduallyreopensBest practices:Fiji 43 The power of marketing to new target audiencesBest practices:Maldives 4