1、How Developers Improved User Acquisition In China During The PandemicIn association with:CHINA NON-GAMING APPTRENDS REPORTH1 2021CONTENTSCONTENTSFOREWORDOVERVIEW OF CHINAS NON-GAMING APPS MARKET Numbers of Non-Gaming Apps Running UA Campaigns,H1 2021 Top 5 Genres with Most New Product Releases by Mo

2、nth Percentage of Non-gaming Apps Running UA Campaigns by Genre,H1 2021Top Genres in Growth Rate,H1 2021KEY UA OBSERVATIONS FOR CHINAS NON-GAMING APPS MARKETGENRE SPOTLIGHTSShopping AppsTravel AppsUtility Apps 0102030405060811111823CONTENTSCONTENTS01FOREWORDFOREWORDFOREWORDNon-gaming apps were liter

3、al lifesavers to millions across China throughout the Coronavirus pandemic.During 2020s stay-at-home measures,a litany of Shopping,Grocery,Utility and other apps came to the rescue of the general public.Chinas app developers had entered a time of prosperity.Not just local developers,either.Chinas no

4、n-gaming apps market presented and still presents-huge opportunities for global developers to accelerate their growth.China,for example,has a lower barrier to entry for non-gaming apps than a number of other global territories with tighter regulations.That doesnt mean instant success,though.For fore

5、ign developers to succeed in China,they need key information on what works and what doesnt not just in a functionality sense,but also when it comes to advertising and attracting new audiences for long-term growth.Thats where this report on non-gaming app User Acquisition(UA)campaigning will help.It

6、provides the latest insights into the market especially on which app sectors continue to thrive as the pandemic eases,and which industries stalled as quickly as they grew.In collaboration with Reyun,a sub-brand of Mobvista-a leading Chinese third-party mobile measurement and marketing technology com