Vibes：2026年移动消费者洞察报告（英文版）（15页）.pdf

1、Mobile Consumer Insights Report 2026What Consumers Say About Mobile Messages from BrandsThe Continuous Rise of Digital WalletsHow Mobile is Driving More RevenueTable of Contentsp.3p.7p.112STYLE:Major deals just dropped!Tap the link to shop the latest looks and let your wardrobe do the talking.https:

2、/stl.cm/Dd92025:15%2026:16%Once every other day:2025:13%2026:22%Once a day:Consumers want text messages from more brands more often.The growing preference of receiving SMS from more brands,more frequently,strongly points to this channels effectiveness in engaging with consumers.CONSUMER SENTIMENT AB

3、OUT MOBILE MESSAGES FROM BRANDSHow often consumers prefer to receive text messages from brands:2025 vs.2026of consumers say theyve signed up for more text messages from brands over the past year.46%2025:31%2026:20%Once a week:2025:21%2026:21%A few times a week:3Exclusive content 40%Company news&anno

4、uncements 42%Account/transaction-related updates(e.g.shipping status)45%Time-sensitive updates(e.g.appt.reminders)49%Offers or coupons 58%Loyalty program-related updates 50%Consumers are interested in more than just discounts via SMS.Consumers used to be far more interested in only hearing about dea

5、ls from brands via text now,consumers of all ages want all kinds of messages from brands.Why people sign up for text messages:CONSUMER SENTIMENT ABOUT MOBILE MESSAGES FROM BRANDS4Consumers expect personalized interactions with brands.What consumers want brands to do most with their personal informat

6、ion:CONSUMER SENTIMENT ABOUT MOBILE MESSAGES FROM BRANDSRemind me of relevant offers or sales I might be interested in 58%Send me offers based on my location 48%I prefer they use my past behaviors,like purchase history,over personal information 45%Send me more personalized communications 44%Remind m