TakeUp：2025精品旅行旅客之声研究报告（英文版）（35页）.pdf

1、2025VOICE OF THEBOUTIQUE TRAVEL GUESTA Word From Our CEOTravel looks different todaybut its more personal than ever.From stargazing in a desert yurt to chasing fall foliage through wine country,attending a wellness retreat in the woods to remote-working from a seaside bungalowhow we travel is evolvi

2、ng.But one things crystal clear:where you stay matters.Big time.Independent hotels,inns,B&Bs,and glamping spots arent just places to crash.Theyre the soul of the experience.Theyre what turn a good trip into a great one.Thats why we launched“The Voice of Independent Hospitality 2025”to get inside the

3、 minds of the property owners leading this movement.But we didnt stop there.We went straight to the source:the travelers.We surveyed 350 guests who choose these stays regularly,to dig into whats driving their decisions in 2025.What do they want?How do they book?What are they prioritizing?If youre in

4、 the business of creating memorable stays,these insights are your playbook.Use them to meet your guests where they areand stay ahead of where theyre going.BOBBY MARHAMAT-CEO,TakeUpVoice of the Boutique Travel Guest 2025Key Findings03Key FindingsSurvey respondents provided these six insights into the

5、ir travel planning and expectations in 2025:The cost of travel is the biggest factor shaping travel decisions.However,nearly half say theyre willing to pay more for unique or high-quality experiences.Respondents value quiet and comfort the most in a property,as well as clean,well-designed spaces.Loc

6、ation is the top factor that influences where to stay.Online travel agencies are the most popular method of booking independent properties.What keeps someone from booking is limited or no guest reviews.95%say personalization would make them more likely to book a stay.Additionally,85%are positive abo