DLG&Re-Hub：2026中国手袋市场重塑进行时研究报告（英文版）（32页）.pdf

1、.Inside Chinas Handbag Market Reset 2ForewordBased on the latest reports,the global luxury market remained flat year on year in 2025.China showed earlysigns of a rebound:the contraction in the domestic market narrowed(-3%to-5%),while overseas luxuryspending continued to rebound.Yet this phase of rec

2、alibration is also rewriting the industrys former playbook.Shifting mindsets and evolving consumer expectations are placing new demands on brands across product,experience,and strategy.Once the most resilient pillar of luxury fashion,handbags are now at an inflection point.While the category isshowi

3、ng tentative signs of recovery,growth is becoming increasingly selective favouring premium disruptorsand culturally resonant labels over traditional luxury incumbents.This divergence signals a deeper shift in how Chinese consumers define value,relevance,and justification in handbag purchases.In resp

4、onse,DLG and Re-Hub are launching the whitepaper Inside Chinas Handbag Market Reset.Powered by data from SPECTRUM and other proprietary tools tracking both brand-owned channels and the greymarket the report unpacks the current momentum of Chinas luxury handbag demand and examines the new premium cha

5、llengers reshaping the category.01Inside Chinas Handbag Market Reset 302The Premium Players Changing the Rules.Winning the Next Chapter of Luxury Handbags.TABLE OFCONTENTS.The Handbag Demand Reset.Mapping Chinas Grey Market Dynamics.0304Softening demand for luxury handbags reflects a mix of pressure

6、s,including outbound spending,the rise of the grey market,and a changing consumer mindset.Some factors are temporary while others are structural,and distinguishing between them is essential.The Handbag Demand Reset.0101 The Handbag Demand Reset.Inside Chinas Handbag Market Reset 5On Tmall,handbags r