1、THE IPSOS REPUTATION COUNCILExploring the latest thinking and practice in corporate reputation management from across the world I P S O S R E P U T A T I O N C O U N C I L R E P O R T 1 6T H S I T T I N GFOREWORD BY MILORAD AJDERGLOBAL SERVICE LINE LEADERI P S O S R E P U T A T I O N C O U N C I L R

2、 E P O R T 1 6T H S I T T I N G32Some would think it an understatement to say that the latest Reputation Council sitting takes place against an uncertain global backdrop.We seem to be in a perfect storm of social,political,and economic upheaval the war in Ukraine,supply chain bottlenecks feeding inf

3、lation,and the lingering impact of Covid-19 are but a few of the factors impacting the world.However,against this background companies need to continue with the business of doing business whilst also considering their broader role and responsibilities.How should they respond to the war in Ukraine?Sh

4、ould they remain silent and let governments get on with the task of sorting out the crisis?Or should they play a visible part in the international communitys response?The current global turmoil has also heightened stakeholder expectation with regards to ESG.We talked to Council members about the cha

5、llenges of hardwiring ESG into a companys activities.Council members talked about the difficulties in finding a consistent set of measures by which ESG implementation could be judged a fact compounded by rapidly changing ESG rules and standards.We also talked to Council members about the rise of bus

6、iness regulation.Was it a case of governments not trusting companies to do the right thing,or alternatively the desire to create a well ordered and regulated market that businesses and society could both benefit from?Council members made some interesting points about the trade-off between the time c