FreeWheel：2022年增量覆盖指南（英文版）（9页）.pdf

1、DELIVERING INCREMENTAL REACHA GUIDE TO REACHING NEW AUDIENCESINTRODUCTIONAmong advertisers and marketers,widely received wisdom states that content is king.However,the value of content is often determined not by the quality of the content itself,but by how effectively it reaches the audiences that m

2、atter most to advertisers and brands.This means every successful campaign has three mandatory components:Incremental reach viewership that extends beyond a clearly identified core audience is the vehicle that can make the difference between the success or failure of any campaign.In this guide,youll

3、learn the basics of incremental reach what it is,why it matters and how FreeWheel calculates and helps advertisers reach incremental audiences at scale.1The best possible content2The widest possible reach3Precise targeting 2022 FreeWheel.All rights reserved.Delivering Incremental Reach:A Guide to Re

4、aching New Audiences|2INCREMENTAL REACH:WHAT,WHY,AND HOW?Incremental reach is the reporting that uses deterministic data to deduplicate audiences and determine the level of incremental ad campaign reach,either in general or at a target level of effective frequency.Unlike much jargon,the term“increme

5、ntal reach”is forthrightly self-explanatory.For every advertising campaign,there is a desired core audience of households and individuals.With the right data,marketers can identify,pursue,and accurately measure additional audiences who have yet to be exposed to a brands digital and TV advertisements

6、.The total impressions from net-new viewers of a brands advertising outside of the linear TV ecosystem is considered incremental reach.There are many terms and definitions associated with(and often mistakenly used interchangeably with)“incremental reach.”Heres a concise guide to keep terms straight: