1、How to Choose the Right Influencer Marketing Platform for Your Business Equip Your Team to Succeed in the Creator Economy Guide&WorksheetContentsPart1Part2Section 1 Section 2Section 3Section 4Section 5Section 6Section 7Page 4IntroductionPage 5Determining Your Influencer Marketing Software NeedsPage

2、7Finding the Perfect First Platform to Kick-Start Your Influencer ProgramPage 9Graduating to an Advanced Influencer Marketing Platform That Will Sustain Your GrowthPage 11Selecting an Enterprise Platform to Establish Your Industry LeadershipPage 13General Considerations Page 15Your Next Steps Page 1

3、6Identify Your Organizations Ideal Influencer Marketing PlatformBuying GuideEvaluation Worksheet COPYRIGHT CreatorIQ 2022-How to Choose the Right Influencer Marketing Platform for Your Business2Part1Buying GuideThe creator economy is now a$100 billion-dollar industry,and a pillar of the economy at l

4、arge.Time and again,digital creators have proven their ability to drive serious growth for brands by spreading awareness,building trust,and boosting e-commerce sales.As the creator space expands,brands are harnessing the power of the creator economy by investing more heavily in influencer marketing.

5、A 2021 survey by Tribe Dynamics,a CreatorIQ company,found that of 150 brands,66%had increased their influencer marketing budgets from the previous year.Software solutions represent one of the most critical investments that brands can make to succeed in the creator economy.Over the past decade,a numb

6、er of platforms have emerged to streamline and strengthen teams influencer marketing activities.Given the wide array of options presently available to businesses,its essential to find a solution that aligns with your organizations specific needs.Determining the right platform for your brand depends