DoubleVerify：2022年全球媒体质量洞察报告（英文版）（27页）.pdf

1、2DoubleVerify Global Insights Report 2022Executive SummaryVerification 2.0Brand SuitabilityFraudViewabilityAttentionRegional BenchmarksAPACLATAM EMEA North AmericaVertical BenchmarksWhats Next34910121317212223242526Table of Contents Data NoteAll data is post-bid unless otherwise indicated.Post-bid m

2、onitoring and blocking technology record violations.Violation rates are post-bid metrics because violations are tracked after an ad has been purchased.Pre-bid technology stops an advertiser from bidding on an unsuitable impression,which prevents a violation from happening in the first place.That is

3、why many of the numbers we report,while directionally accurate,do not represent the full scope of DVs protection.Key Definitions:Violation Rates(Fraud/SIVT or Brand Safety&Suitability):Those impressions either delivered or blocked that do not comply with a clients specific settings.Incident Rates:De

4、livered(but not blocked)impressions that do not comply with a clients specific settings.Block Rates:Blocked impressions that do not comply with a clients specific settings.“Fraud”refers to all types of Sophisticated Invalid Traffic(SIVT)throughout this report.Unless otherwise noted,year-over-year da

5、ta ranges and comparisons span January 2021-December 2021 versus the prior year3DoubleVerify Global Insights Report 2022DoubleVerifys 2022 Global Insights Report examines media quality and performance trends from more than a trillion ads delivered across 2,100+brands in 80 markets.This fifth-year an

6、niversary report analyzes the impact of verification on the industry since 2017,and further anticipates future innovationas verification evolves from a singular focus on media quality,to a broader scope of media performance and attention solutions correlated with campaign outcomes.The report also pr