Meltwater融文：2026年美洲社交媒体状况报告（英文版）（44页）.pdf

1、State of Social Media 2026Americas RegionState of Social Media 2026,Americas Region2IntroductionThe digital landscape continues to undergo changes with the proliferation of AI,and social media is along for the ride.But even with the constant flux and rapid transition,social media use continues to st

2、eadily rise,reaching 5.66 billion in 2025 a 4.8%increase year over year.This means businesses need to know how to react.Not only because your 22-year-old intern is insisting on it,but because if you dont,youre leaving money on the table.72%of internet users use social media for brand research.Thats

3、a lot of purchase power among those growing online audiences.Meltwaters annual State of Social Media Report aims to identify the trends that will help you formulate a strategic,data-backed plan of attack for 2026.The Americas report looks at region-specific trends based on survey responses from over

4、 700 marketing professionals.Learn where your peers are focused,what goals to prioritize,which channels offer previously unmet opportunities,and keep adapting to shifting online behaviors in a deliberate and intentional way.State of Social Media 2026,Americas Region3ContentsIntroductionSurvey Covera

5、ge Company Type&Role BreakdownSurvey Results:Organic Social Media 02040610303944Survey Results:Social ListeningSurvey Results:Paid SocialMeet MeltwaterState of Social Media 2026,Americas Region4Responses in the Americas covered The US,Canada,Central and South America.A note on data presentation in t

6、his report:Our 2025 Americas report was based on 411 responses while in 2026 we had nearly double that with 798 participants.This means that in some cases we use a whole-number year over year view rather than a percentage view to give a more accurate visual representation of the results.Survey Cover