印度品牌价值基金会（IBEF）：2025印度娱乐及媒体行业研究报告（英文版）（35页）.pdf

1、For updated information,please visit www.ibef.orgAugust 2025MEDIA AND ENTERTAINMENT2Executive Summary3Advantage India 4Market Overview 6Recent Trends and Strategies15Growth Drivers19Opportunities 29Key Industry Contacts32Appendix34Table of Contents3Executive summaryBroadcasting marketsThe India broa

2、dcasting and cable tvmarket generated a revenueofRs.1,85,765 crore(US$21,971.3 million)inCY24 and is expected to reach Rs.2,82,870 crore(US$33,456.2 million)byCY30.In the Union budget of FY26 the MinistryofInformationandbroadcastingreceived Rs.4,358 crore(US$515.5million).Fast growing Gaming industr

3、yIndia is rapidly emerging as a global creative powerhouse,driven by its talent pool,cultural richness,and technological advancements.According to the EY report titled A Studio Called India,the countrys media infrastructure is expanding,with animation and VFX costs in India being 40%to 60%lower than

4、 in the West,supported by a workforce of around 2,60,000 skilled professionals.The online gaming segment grew 22%to become the fourth largest segment of the Indian M&E sector in 2023,displacing filmed entertainmentAs per the EY report from FY20 to FY23,the online gaming industry in India has grown a

5、t a CAGR of 28%,reaching US$1.97 billion(Rs.16,428 crore)and is likely to reach US$3.99 billion(Rs.33,243 crore)by FY28.Digital and OTTIn CY24,Digital Media market in Indiareached US$10.07 billion.As of 2024,between 2 to 2.5 million digitalcreatorsareinfluencingoverRs.29,60,300 crore(US$350 billion)

6、in annualconsumer spending,a number expected tosurpassRs.84,58,000crore(US$1trillion)by CY30.As per the COTT 2023 Annual Report,thedigital revenue for the year stood at Rs.63,200 crore(US$7.59 billion),with Rs.31,800 crore(US$3.82 billion)generatedfrom Advertising-based Video on Demand(AVOD)and Subs