德勤：2025澳大利亚假日零售调查报告：从黑五到节礼日：市场乐观情绪再现（英文版）（42页）.pdf

1、2025 Retail Holiday ReportThe retail revivalFrom Black Friday to Boxing Day,Optimism ReturnsExecutive summary 1About the survey 3 Industry perspective|Chris Rodwell 4Key findings 5 Sales and spending 6 Spotlight|Gary Starr 11 The cost of living crisis 14 Spotlight|David Phillips 16ContentsRetail tre

2、nds 18 Click.Compete.Repeat.19 Retail under pressure 23 From hype to habit 25The next 12 months 30 Navigating the future 31 Market insights|David Rumbens 33About our team 35Appendix 36References 392025 Retail Holiday Report12025 Retail Holiday ReportWelcome to the 14th edition of ourannualRetail Hol

3、iday Report.Its been a long,cold winter in the retail world over the last few years.But grinches beware warmth is creeping in again as consumer spending starts to pick up once more.Its slow,but its a start,and its bringing Christmas cheer to the hearts of retailers andshoppersalike.Executive summary

4、 Tough economic conditions,including cost of living pressures and inflation,impacted consumer spending over the last three years.However,with inflation dropping,interest rates coming down and real wage growth increasing,retailers expect shoppers will have more to spend heading into the 2025 holiday

5、season.84%of retailers expect sales growth from last season,and33%of shoppers plan to spend more than they did last year.However,theyre still value-conscious,prioritising deals like the November sales events,and purchasing less for themselves so they can treat loved ones.Wearent seeing overwhelming

6、confidence,but we are finally headingin the right direction.In todays retail wonderland,artificial intelligence(AI)is thestar on top of the tree,with shoppers choosing platforms that make Christmas shopping quick and convenient.Butdespite the popularity of online retailers and overseas marketplaces,