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贝恩公司:2025年全球奢侈品市场研究报告:探寻奢侈品的持久生命力新路径(英文版)(36页).pdf

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1、Finding a New Longevity for LuxuryAfter stabilizing in 2025,the industry can now reinforce its enduring value,according to the Bain-Altagamma Luxury Goods Worldwide Market Study.Copyright 2026 Bain&Company,Inc.All rights reserved.AcknowledgmentsThe Luxury Goods Worldwide Market Study was authored by

2、 Claudia DArpizio,Federica Levato,Andrea Steiner,and Giulia Babbini.This report was written by Jolle de Montgolfier and Hlne Glaser.Claudia DArpizio()is a Bain&Company partner based in Milan and the leader of the firms Global Luxury and Fashion vertical.Federica Levato()is a Bain partner and a leadi

3、ng member of the Luxury and Fashion vertical.She is based in Bains Milan office.Andrea Steiner()is a senior manager in Bains Milan office.He also works with the firms Luxury and Fashion vertical.Giulia Babbini()is a consultant in the firms Luxury and Fashion vertical.She is based in Bains Milan offi

4、ce.Jolle de Montgolfier()is Bains global practice executive vice president for Retail and Luxury.She is based in the firms Paris office.Hlne Glaser is a practice manager in Bains Retail and Luxury practice.She is based in the firms Paris office.1Finding a New Longevity for LuxuryContentsExecutive su

5、mmary .2Luxury spending trends in 2025 .6Regional highlights .12Distribution trends .15Individual category performance .18Customer base dynamics .22Outlook for the future .25Appendix.292Finding a New Longevity for LuxuryExecutive summaryThe 24th edition of the annual Luxury Study,released by Bain&Co

6、mpany and Fondazione Altagamma,the trade association of Italian luxury goods manufacturers,estimates that overall luxury spending totaled 1.44 trillion globally in 2025,representing a marginal decline of 1%to 3%from 2024s total at current exchange rates.At constant exchange rates,the year-over-year

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根据《》中的内容,以下是全文关键点: 1. 2025年全球奢侈品消费总额为1.44万亿欧元,较2024年略有下降,但长期趋势仍乐观。 2. 奢侈品体验类消费增长强劲,个人奢侈品市场相对稳定。 3. 美洲市场稳定,欧洲和亚洲市场有所下降。 4. 2025年奢侈品零售渠道中,折扣店表现强劲,线上销售稳定,单品牌店受客流减少影响。 5. 珠宝类别增长强劲,美妆类别增长放缓,皮革制品和鞋类类别下降。 6. 奢侈品消费者群体持续收缩,高端客户保持稳定消费。 7. 2026年奢侈品市场预计将恢复温和增长,2026-2035年市场预计将实现4%-6%的年增长率。
2025年奢侈品市场趋势如何? 奢侈品行业面临哪些挑战? 奢侈品品牌如何应对市场变化?
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