1、Globetrotter guide:/Research RealityExploring the new priorities of travellers as we head into 2026.Great Britain international traveller outlook 2026G R E A T B R I T A I NGreat Britain international traveller outlook 20262Contents3Foreword5The global British traveller13The new cost of escape17Flyi
2、ng high or priced out22How are travellers cutting costs30MethodologyGreat Britain international traveller outlook 20263ForewordGet in touchAs we move into 2026,international travellers are approaching trips abroad with a more deliberate and value-focused mindset.The desire to explore the world remai
3、ns strong,but rising costs and ongoing financial uncertainty mean many people are rethinking how,when and why they travel.This report brings those attitudes into focus,showing how travellers are adapting to the new economic normal.By unpacking these shifts in behaviour,we explore how tighter budgets
4、 are reshaping the travel landscape-and what this means for industry leaders,policymakers and travellers themselves.”Sarika RanaHead of Consumer Insights,YouGov UK Run a surveyhttps:/ Britain international traveller outlook 20264Two in five Britons travel abroad every yearRising costs,changing plans
5、 2026:The year of holidaying at home?010203Key takeaways42%of Britons travel abroad once a year,with just one in five saying they never do so.If we add in Britons who travel abroad at least once every 2-3 years,this group becomes a clear majority(57%),and a powerful consumer segment.Outside of“perso
6、nal reasons”,rising costs were the single most chosen reason for reducing global travel plans among globetrotting Britons.Economic factors were close behind.Four in ten intend to reduce their global travel plans or refocus on domestic trips in 2026.If its too expensive to go to classic destinations
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