当前位置:首页 >英文主页 >中英对照 > 中译版报告详情

探谋(TMO Group):2025东南亚彩妆电商行业市场洞察报告(中译版)(28页).pdf

上传人: 1****1 编号:977914 2025-11-28 28页 8.97MB

下载:

1、Trends in Southeast Asias Skincare&Makeup MarketPublished November 2025From December 2022,TMO Group started publishing a series of outlooks on different industries in Southeast Asian eCommerce,analyzing sales performance in various countries.Weve released outlooks on cosmetics,home appliances and mo

2、re,and will continue to explore more popular industries and categories!Methodology:TMO Groups expert team relies on first-hand data from major eCommerce platforms in Southeast Asian-Shopee and Lazada,and employs various analytical methods to provide readers with valuable insights.Currency Values:Reg

3、arding pricing and monetary information,the analysis in the report is based on the equivalent value of the local currencies in US dollars.It is important to note that this report is intended for market reference purposes only,and our company does not bear any legal responsibility for the accuracy an

4、d viewpoints presented in the report.About This SeriesTMO ServicesMarket Scan&ResearchConduct a preliminary scan of different markets,define the competitive landscape and select suitable markets for your cross-border eCommerceMarket Entry&Development StrategyConsolidate market potential and localiza

5、tion knowledge to formulate short-term,medium-term,or long-term market entry and development strategies for you.Customized Industry DataTo help you understand the ever-changing consumer preferences and demand trends,as well as the evolving industry standards.2Market Insider Data PlatformCovering Sho

6、pee&Lazada in?Southeast Asian countries,spanning?major industries including health,beauty,home appliances,sports&outdoor,with real-time trend tracking and in-depth competitor monitoring.TMO Popular ReportsIndonesia.eCommerce sales estimates(January 2024)Download nowSoutheast Asia eCommerce Outlook 2

word格式文档无特别注明外均可编辑修改,预览文件经过压缩,下载原文更清晰!
三个皮匠报告文库所有资源均是客户上传分享,仅供网友学习交流,未经上传用户书面授权,请勿作商用。
根据《东南亚护肤与彩妆市场趋势》报告,以下是全文关键点: 1. **市场增长**:东南亚美容和个人护理市场预计到2025年将达到361.4亿美元,并持续稳定增长。 2. **主要市场**:泰国是最大的子市场,占东南亚在线护肤和彩妆市场的29%。 3. **护肤市场**:印尼是护肤市场的主要增长市场,其中保湿霜是最佳销售子类别,占月销售额的22%。 4. **彩妆市场**:泰国和印尼在彩妆市场占据领先地位,分别占Shopee上总销售额的24%和22%。 5. **品牌竞争**:国际品牌如Olay、La Roche-Posay和NARS在市场上保持领先地位,而当地品牌如Wardah也表现出竞争力。 6. **消费者偏好**:印尼消费者重视保湿和血清治疗,而菲律宾消费者则偏好防晒和洁面产品。
"东南亚美妆市场,增长潜力大吗?" "印尼护肤热销品牌,你了解多少?" "泰国美妆市场,哪些品类最受欢迎?"
客服
商务合作
小程序
服务号
折叠