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欧洲旅游委员会(ETC):2025年第3期长途旅行晴雨表(中译版)(23页).pdf

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1、Travel horizon:September-December 2025Long-Haul Travel Barometer 3/2025ContentsTravel intentions and barriersPages 04-10Planning details Pages 11-22MethodologyPage 03MethodologyMethodologyData collection period4-17 August 2025Travel horizon:September-December 2025Analysed samplesTotal respondents:7,

2、121Respondents likely to travel long-haul to Europe:2,808Respondents likely to travel long-haul but not to Europe:1,151Respondents not likely to travel long-haul:3,162Long-Haul Travel Barometer 3/2025Significant changesStatistically significant changes,measured as year-on-year differences in percent

3、age points,are indicated by the following symbols:Increase Decrease TargetTravel population in Australia,Brazil,Canada,China,Japan,South Korea and the US.Method1,000 online interviews with national representatives(18-70 years old),per market,per wave.FrequencyInterviews are conducted 3 times per yea

4、r and provide insights into the travel horizons:January-December,January-April,May-August and September-December.The survey is meant to gauge travellers attitudes and intentions and not to quantify demand levels.Travel intentionsand barriers01Travel horizon:September-December 2025Sample size per mar

5、ket 1,00038%69%46%37%35%29%33%20%16%5%13%26%19%16%24%11%45%26%41%37%46%54%43%69%ALLMARKETSCHINABRAZILAUSTRALIACANADAUSST.KOREAJAPANDo not intend totravel long-haulIntend to travel long-haul but not toEuropeIntend to travel long-haul to Europe-14%+6%+6%-4%-6%-6%-9%+4%+8%+7%+14%Europe holds steady ami

6、d Europe holds steady amid shifting sentimentshifting sentimentWhile economic headwinds and high travel costs are dampening demand in several markets,there is also clear evidence of resilient and evolving travel behaviour,with younger generations and value-seekers playing an increasingly decisive ro

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根据《2025年第三季度长途旅行晴雨表》报告,以下为全文主要内容概括: 1. 2025年9月至12月,55%的受访者计划出国旅行,较去年同期下降4个百分点。 2. 欧洲旅游意向保持稳定,但中国市场兴趣下降14个百分点。 3. 高旅行成本(49%)是最大的旅行障碍,其次是国内旅行(18%)。 4. 休闲旅游(75%)仍是欧洲旅行的主导因素,商务旅游(8%)有所增长。 5. 旅行者倾向于选择多个目的地(73%),并偏好火车和租车作为交通方式。 6. 旅行者将预算集中在餐饮(69%)、活动和购物(47%)上。 7. 文化和历史(40%)是旅行者最感兴趣的欧洲体验,其次是美食(35%)和城市生活(32%)。
2025年秋季展望" 2025年秋季洞察" 2025年秋季欧洲旅行分析"
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