1、A unique brand perception study,surveying U.S.consumers about everyday consumer packaged goods.TheFutureBrandIndex 2024Top brands in the U.S.are missing key growth opportunities,falling short on relevance,and often succumbing to groupthink.Despite working harder than ever,most brands arent achieving
2、 their full potential when it comes to delivering on purpose and experience.However,these challenges could provide unprecedented opportunities for brands brave enough to innovate,adapt,forge more authentic connections,and double down on delivering meaningful experiences.FutureBrand Consumer Index 20
3、24Copyright 2024 FutureBrand2As a leading brand business,FutureBrand regularly publishes indexes that order or reorder well-known brands by perception strength to create unique brand rankings.All indexes seek to witness the future-proofing power of connecting brand purpose to everyday audience exper
4、ience and identify those companies succeeding best in this mission-critical endeavor.Now,for the first time,we are excited to launch our FutureBrand Consumer Index,a totally unique and refreshing way to assess the sector and how it is being marketed.We partnered with QRi consulting to assess 100 und
5、eniably everyday consumer packaged goods brands,initially in the U.S.,to reveal which of these recognizable and iconic favorites are best placed to grow in the short-and long-term.Methodology Snapshot:QualiQuant interviews with 3,021 U.S.consumers Fielded January 15-January 25,2024 Assessed each bra
6、nds purpose and experience across 18 critical attributesFutureBrand Consumer Index 2024Copyright 2024 FutureBrand3U.S.Ranking 2024BrandU.S.Ranking 2024BrandU.S.Ranking 2024BrandU.S.Ranking 2024BrandU.S.Ranking 2024BrandFutureBrand Consumer Index 2024Copyright 2024 FutureBrand4U.S.Ranking 2024BrandU.
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