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贝恩公司:2025奢侈品与科技:定制投资策略以提升商业影响力研究报告(中译版)(19页).pdf

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1、Luxury and Technology:Tailoring Investment Strategies for Greater Business ImpactAs the industry accelerates its tech transformation,more precision and collaboration can boost ROIBy Jolle de Montgolfier,Luca Diomede,Hlne Glaser,Bharat Bansal,Mathilde Haemmerl,Bndicte Epinay,and Laurent DhennequinCop

2、yright 2025 Bain&Company,Inc.All rights reserved.AcknowledgmentsComit Colbert and Bain&Company would like to extend their sincere gratitude to all the individuals and maisons(members of Comit Colbert and beyond)that contributed to this study,responding to the survey and sharing their perspectives on

3、 tech investment strategies.In particular,we thank the following maisons and groups for their valuable participation:Berluti,Bonpoint,Boucheron,Cartier,Celine,Chanel(Fashion division),Parfums Christian Dior,Herms,Kering,Longchamp,Christian Louboutin,LVMH,Messika,Richemont,Rochas,Sephora,and Van Clee

4、f&Arpels.Among those who generously shared their insights during interviews,we are especially grateful to the following executives who agreed to be individually mentioned as contributors:Jean-Philippe Dran,Chief Information&Transformation Officer,Celine Nicolas Gauthier,Chief Information Officer,Cha

5、nel Fashion Catherine Rebours,International Communication Director,Chanel Fashion Jrme Joutard,Chief Information Officer,Parfums Christian Dior Jean-Marc Duplaix,Deputy CEO and Chief Operating Officer,Kering Nicolas Ruet,Group Chief Information Officer,Kering Alexis Mourot,CEO,Christian Louboutin Fr

6、anck Le Moal,Group Information&Technology DirectorCIO,LVMH Franck Diogo,Chief Information Officer,Messika Kim Hartlev,Group Chief Information Officer,Richemont Gianni Leone,Global Chief Information Officer,Sephora1Luxury and Technology:Tailoring Investment Strategies for Greater Business ImpactComit

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根据《Luxury and Technology: Tailoring Investment Strategies for Greater Business Impact》一文,以下是全文关键点: 1. 欧洲奢侈品集团平均将3.1%的营收投入技术,范围在1.9%至5.5%之间。 2. 85%的CEO认为技术对执行其战略至关重要,另有8%认为其是关键。 3. 37%的公司表示,他们拥有大量技术来执行其战略。 4. 奢侈品集团在“运行”技术支出上比其他行业投入更多,平均为63%,而“变革”支出仅为37%。 5. 奢侈品集团在“变革”投资中比其他行业更多地投资于面向客户的举措,占比40%,而零售和消费品行业为32%至36%。 6. 奢侈品集团在技术能力转型时比其他行业更多地依赖外部服务提供商,占比68%。 7. 建议奢侈品集团优化技术投资,以实现更多增长和创新,同时保持日常卓越。
揭秘高回报秘诀?" "CEO与CIO联手,奢侈品科技转型如何加速?" 如何精准布局未来?"
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