1、The Scoop onIndias Ice CreamRevolutionA CONSUMER,COMPANY?CAPITAL PERSPECTIVEBRC BytesJuly 2025The 30,000 Cr Indian ice creamindustry is no longer just aboutbeating the heat its transforminginto a year-round,multi-format,experience-led indulgence market.As younger consumers demandmore from their food
2、 be it health,taste,sustainability,or convenience both legacy brands and new-agechallengers are reimagining thefrozen dessert experience.INTRODUCTION TO THE SPACEConsumer LensFrom climate-driven cravings to premium snacking decoding whos eating,why,and how much theyll pay.CONSUMER LENSWho is the Ind
3、ian Ice Cream Consumer Today?vsUrban areas drive value,but tier II/III are catching up fastUrban:Premium+impulse buying via modern trade&q-commerceTier II/III:Stronghold of unbranded,low-price local brandsShift underway due to rising internet penetration&exposurevsHotter regions favour a stronger ad
4、optionSouth&West:More year-round buyers(hotter climate)East&North:Still seasonal but changing habits slowlyTaste varies:Coconut&mango(South),Kulfi(North),Mithai(East)vsLarge Tubs for the home,cones for the roadFamilies prefer larger packs for group/family snackingSingles,youth prefer single-serve cu
5、ps,cones via impulse retailGifting&festival-based ordering rising via Zepto/SwiggyvsGen Z is driving the health+experience waveGen Z&Millennials:Want indulgence+health(low-cal,vegan)Older Gen:Value&familiarity matter(family pack,nostalgic flavors)Younger tech-savy users also prefer online-first disc
6、overyCONSUMER LENSConsumption Trends:From Seasonality to SnackingIce cream is no longer just a summertreat urban metros are drivingyear-round consumption,especially via homedelivery.Tier I citiesshow consistent demandacross seasons;Tier II/III still skewsummer-heavy but shifting gradually.Q-commerce
0731-84720580
商务合作：really158d
研搜
微信扫码登录
手机快捷登录
账号登录
