1、1/4 2REPORTREINVENTING THE ORGANIZATION FOR OMNICHANNEL SUCCESS:BEYOND WHERE ECOMMERCE SITSREINVENTING THE ORGANIZATION FOR OMNICHANNEL SUCCESS:BEYOND WHERE ECOMMERCE SITS2/4 2Reinventing the Organization for Omnichannel Success:Beyond Where Ecommerce Sits“Where should ecommerce sit in my organizati
2、on?”Its a common question that many leaders simply dont know the answer to.Should ecommerce sit in sales?Marketing?How many people should we dedicate to it?Ecommerce sales skyrocketed for many brands post-pandemic,causing businesses to need to rapidly transform to keep up with demand.This accelerati
3、on,combined with todays volatile economy,still remains an urgent consideration for brands and retailers.In fact,68%of Walmarts 2024 growth came from its digital channels,and the brand is now doubling down on improving their online experience to drive more online sales.Whats Driving Growth?Walmart Do
4、llar Share of Growth Comparison68%of Walmarts growth came from its digital channels last yearApr1910%0%20%30%40%50%60%70%80%90%100%Jul19Oct19Jan20Apr20Jul20Oct20Jan21Apr21Jul21Oct21Jan22Apr22Jul22Oct22Jan23Apr23Jul23Oct23Jan24Apr24Jul24Oct24Jan25eCommerceBrick&MortarSOURCE:STRATABLYREINVENTING THE O
5、RGANIZATION FOR OMNICHANNEL SUCCESS:BEYOND WHERE ECOMMERCE SITS3/4 2“Structure follows strategy.”Andy Parker,EMEA Ecommerce and Commercial Director,BayerDespite the mounting proof of the importance of ecommerce,however,some brands are still searching for their reason to invest in it.Others are strug
6、gling to organize and grow with this shifting landscape.When trying to keep up,brands typically consider who they should hire to cover what roles.But thats the wrong question.Instead,brand leaders should ask themselves:“What am I trying to achieve,and how do I transform my business to better match t
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