The Smart Audio Report, conducted post-Christmas 2019, revealed that one in four U.S. adults owns a smart speaker, amounting to approximately 60 million people. The report, comparing data from 2017 to 2019, shows a significant growth of 135% in the number of smart speakers in U.S. households over two years. In terms of usage, 54% of adults aged 18+ have used voice commands, with 24% using them nearly every day.
Key data points include:
- 1,002 person telephone survey conducted 12/31/2019 – 1/05/2020
- Tracking from studies conducted 12/26/2017 – 12/30/2018 and 12/26/2018 – 12/30/2018
- 847 smart speakers in December 2017, 1.7 million U.S. households
- 2.3 million smart speakers in December 2018, 2.6 million in December 2019
- 67 million, 157 million, and 119 million smart speakers in U.S. households in December 2019, 2018, and 2017 respectively
- 33% use smart speakers several times a day, 27% nearly every day, 21% at least once per week
- 54% of U.S. adults 18+ have ever used voice commands, with 24% using them nearly every day
The report also highlights changes in audio listening habits, showing a 5% decrease in music share and a 20% increase in spoken word share over five years. Smart speaker owners primarily listen to streaming audio (46%), followed by AM/FM radio (24%), owned music (10%), podcasts (5%), and SiriusXM (8%).
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