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灼识咨询&量子之歌:2023年中国银发经济的机遇与挑战研究报告(英文版)(49页).pdf

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1、Unveiling Golden Opportunities in Chinas Silver Economy,2023 2024 China Insights Consultancy.All rights reserved.This document contains highly confidential information and is solely for the use of our client.No part of it may be circulated,quoted,copied or otherwise reproduced without the written co

2、nsent of China Insights Consultancy.White paper on Silver Economy Products and Services in a People-Product-Place FrameworkJune 2024Publisher:China Insights ConsultancyCIC(China Insights Consultancy)is a professional consulting company that provides industry consulting,commercialdue diligence,strate

3、gic consulting,expert networks,and other related services.Our consulting team has diligentlytracked the latest market trends in consumer goods,internet technology and services,big data,high technology,energy and power,supply chain management,artificial intelligence,financial services,healthcare,educ

4、ation,entertainment,environmental and construction technology,chemicals,logistics,manufacturing,agriculture,and otherfields for an extensive period.As a result of our extensive experience,we possess the most relevant and insightfulmarket information in these industry sectors.All presented data is tr

5、ue and reliable,and is based on information available as of the release date of this report.For further details on CIC,media or market cooperation opportunities,or to join CIC industry discussion group,please scan the QR code or email .Scan to add CIC AssistantJoint-publisher:QuantaSing Group(NASDAQ

6、:QSG)QuantaSing is a leading online service provider in China dedicated to improving peoples quality of life and well-beingby providing lifelong personal learning and development opportunities.The Company is the largest service providerin Chinas online adult learning market and Chinas adult personal

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根据报告的内容,本文主要概括了中国银发经济市场的发展现状和潜力。以下是关键点: 1. 中国正逐渐步入“老龄化社会”,45岁及以上人口比例持续上升,2023年达到44.5%,预计2028年将达到46.3%。 2. 银发人群消费潜力巨大,2023年银发经济消费总额超过14.4万亿元,预计2028年将达到20.4万亿元。 3. 银发人群消费结构较为均衡,日常消费占28%,医疗消费占27%,保健消费占21%,追求全面生活占24%。 4. 银发人群对产品质量、安全性、功效性要求较高,对价格敏感度较低,更倾向于选择熟悉品牌。 5. 银发人群在社交媒体上的活跃度不断提升,内容电商平台的渗透率也在提高。 6. 银发经济市场潜力巨大,各行业企业纷纷布局,以满足银发人群的多元化需求。
中国银发经济市场潜力有多大? 银发人群最关注哪些产品和服务? 银发人群的购买渠道有哪些变化?
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