1、Lofoten Islands,NorwayEuropean Accommodation Barometer 2025DRAFT2European Accommodation Barometer 2025Table of ContentsAppendixCountry InsightsPg.17List of Survey QuestionsPg.24MethodologyPg.25Executive SummaryPg.3Training and UpskillingPg.12Economic SentimentPg.5Technology AdoptionPg.15 Labor and S
2、taffingPg.9Madrid,SpainExecutive Summary3European Accommodation Barometer 2025Executive SummaryEuropes travel accommodations:grounded,growing,and optimistic about the futureThe 2025 European Accommodation Barometer shows a confident,forward-looking industry.Despite geopolitical frictions and economi
3、c uncertainty,Europes hospitality sector is holding firm:performance indicators are steady and optimism is widespread.Almost two-thirds of hoteliers(63%)expect continued improvement in the coming season nearly matching last years record high and far exceeding the low point of 2022,when just 38%felt
4、similarly positive.This is not just stabilization;its a sign of resilience and strength.Confidence endures,even as momentum slows and geographic disparities widenPerceptions of past and present business development softened slightly,with 57%and 58%of respondents,respectively,rating them as good or v
5、ery good.While that marks a modest decline compared to 2024,negative sentiment remains minimal:fewer than one in ten respondents view current conditions poorly.Accommodations also continue to report improvements in room and occupancy rates(43%and 40%,respectively),although not to the same extent as
6、in previous years.The confidence gap between countries persists Greece and Italy show consistently strong sentiment across metrics,while Germany and France show greater caution but the broader European outlook remains anchored in durable optimism heading into the 2025 season.Access to capital and in
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