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创意澳大利亚:2025澳大利亚民众音乐消费行为研究综述报告(中译版)(34页).pdf

上传人: 白**** 编号:731919 2025-07-23 34页 2.96MB

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1、Listening In:A summary and synthesis of insights on music consumptionPart three in a series of three reports exploring live music attendance,music discovery and consumption by Australian audiences.Cover image:Midland Records,Perth.Credit:Duncan Barnes.AcknowledgementCreative Australia acknowledges t

2、he many Traditional Custodians of Country throughout Australia and honours their Elders past and present.We respect their deep and enduring connection to their lands,waterways and surrounding clan groups since time immemorial.We cherish the richness of First Nations peoples artistic and cultural exp

3、ressions.We are privileged to gather on this Country and to share knowledge,culture and art,now and with future generations.Listening In:A summary and synthesis of insights on music consumption is published under Creative Commons Attribution-Noncommercial-Non-Derivative Works 4.0 Licence.Attribution

4、:Creative Australia 2025,Listening In:A summary and synthesis of insights on music consumption.This report was supported by a partnership with Untitled Group and The Daily Aus,as well as a collaboration with The Push.ContentsMain insights across the Listening In series 2Introduction 6About this repo

5、rt 7About the Listening In series 7Research approach 8Theme 1:Australians value music 9Theme 2:Streaming and social media are transforming the ways inwhichwe engage 12Theme 3:Big events and international artists are taking precedence,bothonline and in physical attendance 18Theme 4:What this means fo

6、r Australian music 20Australias Paradox:A global perspective 24Beyond the numbers 26Next steps 27Appendices 28Appendix A:Research project methodology 281CREATIVE AUSTRALIA Main insights across the Listening In seriesListening In:A summary and synthesis of insights on music consumption is the third a

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根据文章内容,以下是关键点的总结: 1. 澳大利亚人高度重视音乐,尤其是现场音乐,对澳大利亚音乐持积极态度,并渴望更多接触澳大利亚音乐。 2. 流媒体和社交媒体正在改变人们与音乐互动的方式,成为发现新音乐的主要渠道,但算法推荐可能限制澳大利亚新音乐的曝光。 3. 大型活动和国际艺人受到优先考虑,无论是线上还是线下,澳大利亚人更倾向于将钱花在大型活动上。 4. 尽管流媒体平台和社交媒体对澳大利亚新音乐构成挑战,澳大利亚观众仍对澳大利亚音乐持积极态度,并愿意为澳大利亚音乐流媒体服务付费。 5. 澳大利亚音乐在全球流媒体平台上表现良好,但在国内市场却面临挑战,需要采取协调一致的方法来应对这些挑战。
澳大利亚音乐市场面临哪些挑战? 流媒体和社交媒体如何改变音乐消费? 澳大利亚音乐市场有哪些机遇?
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