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CXG集团:2025全球奢侈品零售大变局研究报告:传统让位 体验为王(中译版)(37页).pdf

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1、Iconic Luxury Shopping Destinations 2025A CXG ReportGlobal CX Benchmark of Some of the Worlds Iconic Streets&MallsAbout the AuthorsSilvia Coleman is the VP Market Intelligence and Strategic Growth at CXG.She is a former investment banker and financial analyst with deep expertise in the luxury space,

2、having covered both the public lux-ury sector and advised brands on strategic and business development issues in the private luxury sector.Prior to joining CXG,she worked for PricewaterhouseCoopers Securities,Shattuck Hammond Part-ners and Threadstone Partners.She has lived and worked in Europe,Sout

3、h Africa and the US and brings a truly global perspective to her work.She holds a BComm(Hons)in Finance from the Univer-sity of Natal,South Africa,a Diploma in Fashion Design from Parsons School of Design,and a Masters in Management(ALM)from Harvard University.Silvia ColemanAs a VP at CXGs Data Scie

4、nce practice,Pieter manages three core departmental teams that oversee questionnaire configuration,data engineering,and insights.The integral role of these teams is to manage all the aggregated CXE data,gathered from evaluations,to then create reports for client facing teams within the Insights depa

5、rtment for benchmarking purposes.Before joining CXG,Pieter held data and analytic team management positions.Pieter HonigTianning Zhang is a CX Senior Manager leading the design,implementation,and evolution of core customer experience(CX)solutions.She works closely with luxury and premium brands to g

6、enerate actionable Voice of Customer(VoC)insights and drive experience transformation across key touchpoints.Prior to joining CXG,Tianning gained extensive experience in CX strategy and innovation,working across multiple industries in both Asia and Europe.Her cross-cultural perspective and strategic

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根据文章内容,以下是关键点总结: 1. 2025年全球奢侈品零售客户体验研究显示,亚洲目的地在客户满意度方面领先,北美目的地面临挑战。新加坡的ION Orchard以56%的推荐指数位居全球第一。 2. 传统百货商店和购物中心面临挑战,需要创新和转型。成功的奢侈品目的地需要融合数字和实体体验,创造独特的文化氛围,并坚持卓越的服务。 3. 年轻一代(Z世代和千禧一代)的满意度普遍低于年长一代,北美市场尤为明显,Z世代的满意度从55%下降到35%。这表明奢侈品零售需要重新思考如何吸引年轻消费者。 4. 不同产品类别的表现存在差异,手表珠宝类表现最好,化妆品类表现最不稳定。这需要目的地根据不同类别提供专业培训。 5. 成功的奢侈品目的地需要根据区域文化选择合适的业态,例如购物中心在欧洲更受欢迎,而百货商店在中国更受欢迎。 6. 数据和AI在预测分析和个性化体验方面发挥着重要作用。目的地需要投资客户数据平台,以实现主动服务交付和个性化产品推荐。 7. 总体而言,奢侈品零售的成功越来越取决于对当地代际偏好的深刻理解、产品类别的最佳定位以及战略业态选择,而不是在全球市场应用通用模式。
亚洲购物天堂在哪里? 奢侈品零售的未来趋势是什么? 如何提升奢侈品购物体验?
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