1、Heart of HustleWhat Fuels the Filipino MSMEJuly 2025 By Julian Cua,Anthony Oundjian,Jamie Bawalan,Lance Katigbak,Anjeli Panis,Christabel Dewani and Julianne OngBoston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest o
2、pportunities.BCG was the pioneer in business strategy when it was founded in 1963.Today,we work closely with clients to embrace a transformational approach aimed at benefiting all stakeholdersempowering organizations to grow,build sustainable competitive advantage,and drive positive societal impact.
3、Our diverse,global teams bring deep industry and functional expertise and a range of perspectives that question the status quo and spark change.BCG delivers solutions through leading-edge management consulting,technology and design,and corporate and digital ventures.We work in a uniquely collaborati
4、ve model across the firm and throughout all levels of the client organization,fueled by the goal of helping our clients thrive and enabling them to make the world a better place.Contents04 Preface05 Foreword06 Methodology08 The Dreams Behind the Business11 What MSMEs Need to Grow22 The Faces of the
5、Filipino MSME40 Conclusion:Backing the Dream4 HEART OF HUSTLE:WHAT FUELS THE FILIPINO MSMEPrefaceThe Aspiration EconomyEverywhere you look in the Philippines,youll find small businesses:a jolly jeep selling pares or mechado on the street corner;a tailoring shop run out of someones garage;a sari-sari
6、 store that doubles as the neighborhoods mobile wallet cash in/cash out station,water refilling spot,and community bulletin board.These enterprises may be smallbut they carry big dreams.What drives someone to open a business in the Philippines?Its never just one reason.Some seek freedomto control th
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