1、Free report2025Mapping IP fandom with the Global Gamer StudyReading time:10 minutesContents2010604ForewordWhere and why IP matters to most gamersEntertainment IP awareness:Global favorites and outliersGlobal favorites and niche IPsAnime vs.Hollywood blockbusters:Regional variationsAttitudes toward e
2、ntertainment IPs:Regionalpreferences and insightsMost and least liked IPs across regionsDetailed regional variationsEntertainment IP awareness vs.attitudeGlobal favoritesFamiliar facesHidden gemsLimited appealFinal Thoughts:Selecting the right IPsfor global player engagementNewzoo Platform0203050709
3、1613100711141518181819032022Foreword01 Back to contents4ForewordThe boundaries between video games and other media are blurring,giving riseto a new era of transmedia entertainment.Its now easier than ever for peopleto immerse themselves in their favorite stories,characters,and universesacross games,
4、movies,TV,and more.Gamers a diverse and multifaceted demographic are at the forefront of thisevolution.Theyre not a homogeneous group;their varied motivations andtastes are reshaping how they engage with entertainment.For game studiosand publishers navigating this shifting landscape,understanding ho
5、w different intellectual property(IP)franchises resonate across markets and cultures has become more important than ever for driving player engagement.This free report,Mapping IP Fandom with the Global Gamer Study,draws from the latest wave of our 2025 Global Gamer Study,spanning 36 markets.We recen
6、tly introduced a new topic:awareness and attitudes toward entertainment IPs.In this report weve analyzed responses for 42 popular IPs a list we plan to expand in future waves to offer a high-level view of how gamers connect with these IPs globally and regionally.In a time when iconic universes seaml
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