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1、State of Product Marketing2 0 2 5 R E P O R T2025 Report2State of Product MarketingSeven years strong,and were still uncovering fresh insights that redefine excellence in our field.Our research spans the entire product marketing ecosystem from nimble startups disrupting markets to industry giants re

2、inventing themselves.Through comprehensive analysis and candid conversations,weve captured the authentic voice of product marketing professionals at every career stage.The data reveals a clear trend:product marketing is evolving into an increasingly empowered and strategically significant function.T

3、he rise of“product-first”cultures,expanding budgets for many teams,and greater inclusion in leadership discussions all signal stronger recognition of how product marketers drive business growth and customer success.Join us as we explore the state of product marketing in 2025.Introduction2025 Report3

4、State of Product Marketing4516192629343843Key findingsWho took partHow has product marketing changed since 2024Roles,responsibilities,team infrastructureCompany focus and external collaborationKey performance indicators and budgetingProduct marketing challenges and leadership supportProduct marketin

5、g skills,tools,and career aspirations#1 product marketing top tipsContents2025 Report|State of Product MarketingKey findings12.7%of product marketers do not track KPIs at their companyThe most frequently reported main responsibilities for product marketers continue to be product positioning and mess

6、aging.A significant portion of product marketing budgets remains at the lower end,with 11.56%having budgets between$0-$10K and 6.03%between$11K-$25K in 2025.Additionally,30.69%of respondents reported increased product marketing budgets since 2024.There has been a notable shift in company culture,wit