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戴德梁行&柯奈特商务咨询:2025企业房地产使用者需求研究报告(中译版)(22页).pdf

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1、WHATOCCUPIERSWANT 20252 Cushman&WakefieldINTRODUCTIONMetrics that MatterEvery two years,Cushman&Wakefield collaborates with CoreNet Global to survey global Corporate Real Estate(CRE)leaders and explore how their priorities are evolving.Insights from the survey are brought together in this report:Wha

2、t Occupiers Want,which captures key priorities and perspectives into the shifting dynamics of decision-making,investment,workplace trends and portfolio strategies for occupiers worldwide.What Occupiers Want 2025 3This years report reveals a significant shift in the role of CRE within organizationswi

3、th 29%of companies that have changed their CRE reporting structures now reporting to HR,more than any other functional area.While this indicates a growing recognition of CRE as a people-focused function,a critical gap remains.Despite this alignment with HR,most organizations continue to rely on trad

4、itional real estate financial metrics,missing the opportunity to measure how CRE impacts employee experience,engagement,workflow and productivity.Without such metrics to reflect CREs broader impact on business and people outcomes,the focus on cost prevails.This presents a valuable opportunity for or

5、ganizations to develop credible,cross-functional metrics that link real estate investment to corporate financial goals,to better demonstrate the ROI of CRE decisions and strengthen collaboration across finance,HR and IT under a shared performance framework.4 Cushman&WakefieldCRE Leaders Survey Respo

6、nses Across Global Regions and SectorsCushman&Wakefield,in partnership with CoreNet Global,collaborates with global Corporate Real Estate(CRE)leaders bienally to understand the evolving office landscape.What Occupiers Want explores the evolution of strategic decision drivers,trends in location and w

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本文主要分析了全球企业房地产(CRE)的优先级和趋势。以下是关键点: 1. **CRE角色的转变**:29%的公司将CRE报告结构改为向人力资源部门汇报,显示了对房地产作为人员聚焦功能的认可。 2. **成本与不确定性**:成本控制仍然是CRE策略的主要驱动力,同时,不确定性是行动的最大障碍。 3. **关键决策因素**:全球范围内,成本是首要的商业挑战,其次是运营卓越、人才招聘与保留等。 4. **ESG趋势**:全球ESG的战略优先级排名从第5降至第8,但在EMEA和APAC地区仍保持较高重要性。 5. **办公地点策略**:61%的占用者实施了更灵活的招聘策略,以利用其房地产组合策略性地吸引多样化、分布式的人才池。 6. **技术人才需求**:技术人才需求在美洲和EMEA保持稳定,而APAC持续快速增长。 7. **房地产优化**:过去两年,三分之二的占用者缩减了其足迹,但现在更注重主动管理组合,并有13%计划扩大规模。 8. **办公室使用率**:办公室占用率稳定在51-60%,且有上升趋势。 9. **房东的角色**:85%的占用者期望房东提供更多支持,46%愿意为更好的设施和服务支付溢价。 文章强调了CRE领导者需要建立跨功能的衡量框架,以量化工作场所投资在成本、文化和绩效方面的影响。
"2025年职场趋势大揭秘" 在2025年的职场中,哪些因素成为了企业选址和房地产决策的新焦点? 价值重塑在即" 随着办公空间的角色转变,房东们该如何把握机会,为租户提供更具价值的服务? CRE的新挑战" 在成本之外,全球企业房地产(CRE)领导者在决策时还面临哪些关键挑战?
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