1、January 2025Consumer Health Priorities In the food and drink industry Consumer Horizon:Health and Wellness in the Grocery SectorJanuary 2025 1HighlightsDive into our Health and Wellness report to discover key insights and cross-sector takeaways.Meat-free gains popularity:Almost half(46%)of all consu
2、mers are picking up meat-free products.Even 21%of committed carnivores”are buying into the trend.Page 11Page 11Data sharing gains acceptance:Over half consumers(52%)would feel comfortable sharing their health goals,as well as diet and exercise regimes.Men are more than twice as likely to accept this
3、 than women.Page 7Page 7Demand for diet tracking:Over half(51%)of consumers would appreciate a digital nutrition tracking system on takeaway platforms.Page 13Page 13Functional goes mainstream:Nearly two in five(38%)of 3544-year-olds,and around a third of vegans and vegetarians(30%)are buying functio
4、nal foods often.Page 8Page 8MethodologyVypr is a leading product intelligence platform designed to empower brands with the insights needed to make informed product decisions at the right moments.Our platform leverages a proprietary community of over 80,000 UK consumers,providing our cutomers with di
5、rect access to real-time feedback.This unique capability allows brands to refine their strategies and develop products that truly resonate with their target audiences.At Vypr,we go beyond traditional market research by focusing on the immediate,intuitive reactions of consumers.Instead of lengthy que
6、stionnaires,we engage our community with short,targeted questions that capture fast,instinctive responses.This approach is rooted in the principles of System 1 thinking,a concept popularised by Daniel Kahneman in his seminal work,Thinking,Fast and Slow.System 1 represents the brains quick,automatic
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