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美国国家咖啡协会(NCA):2025年美国精品咖啡消费趋势报告(中译版)(62页).pdf

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1、2025 NATIONAL COFFEE DATA TRENDSSPECIALTY COFFEE REPORTBY THE NATIONAL COFFEE ASSOCIATION USA 2025 National Coffee Association of U.S.A.Inc.Copyright 2025 byThe National Coffee Association of U.S.A.Inc.No part of this publication may be reproduced,re-recorded or published in any form including print

2、,photocopy,microfilm,electronic or electromagnetic record without written permission from The National Coffee Association,45 Broadway Suite 1140,New York,NY 10006.National Coffee AssociationEstablished in 1911,the National Coffee Association of U.S.A.,Inc.(NCA)is the oldest trade association represe

3、nting the$343 billion U.S.coffee industry.Through education,advocacy,and connection,the NCA serves hundreds of organizationslarge and smallacross the sector including roasters,manufacturers,traders,brokers,importers,exporters,retailers,wholesaler/distributors,growers,NGOs and allied companies.Visit

4、ncausa.org to learn more.The Mission of the National Coffee Association is to grow the U.S.coffee community through education,advocacy,and connection.Our Core ValuesCollegialityData-DrivenInclusionSustainabilityTransparencyNCA understands the meaning and importance of community members embracing mut

5、ual respect as we work together to create a stronger future for coffee.NCA collects and acts upon data to make informed decisions to address unmet and emerging market needs,streamline operations,and assess partnerships.NCA provides diverse stakeholders the opportunity and platform to engage,have a v

6、oice,and serve the greater good of the coffee industry.NCA invests in ensuring the sustainability of coffee,from crop to cup.NCA provides accurate and relevant information about coffee and the industry.NATIONAL COFFEE DATA TRENDS|2025 SPECIALTY COFFEE REPORT 2Table of Contents0404BackgroundBackgroun

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根据文章内容,以下是关键点总结: 1. 2025年1月,55%的美国人在过去一周内至少喝了一杯特种咖啡,较2020年增长了6个百分点,显示出特种咖啡市场的增长潜力。 2. 特种咖啡消费主要受25-59岁人群推动,其中25-39岁人群是冷泡咖啡和冷萃咖啡的主要消费者。 3. 2025年1月,46%的美国人过去一天内喝了一杯特种咖啡,其中28%是意式咖啡,17%是非意式咖啡。 4. 特种咖啡消费者更倾向于添加糖浆和甜味剂,2025年1月有60%的特种咖啡消费者添加了糖浆或甜味剂。 5. 健康益处对特种咖啡购买意向的影响日益增加,2024年有更多消费者表示会购买添加胶原蛋白、益生菌或蛋白质的咖啡。 6. 特种咖啡消费者更关注咖啡的口感和健康益处,而非认证标志。 7. 特种咖啡消费者更年轻,收入更高,对咖啡的参与度也更高。
2025年美国咖啡消费趋势如何? 哪些人群更偏爱特色咖啡? 咖啡口味和健康益处如何影响购买意愿?
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