1、COLOURNEXT 2025 FORECAST REPORT422403653_CN25_CV.pdf 1 12/02/25 3:06 PM422403653_CN25_CV.pdf 2 12/02/25 3:06 PMForecast ReportCN25_Forecast_Report_inner_V1.indd 1About ColourNextIntroduction to the reportAt Asian Paints,weve been studying colour and its varied influences on lifestyle since 2003,and
2、year after year we are fascinated by the small and big stories that emerge out of the vibrant landscape that is this world.Every year,our colour marketing team collaborates with experts from a range of creative disciplinesarchitecture,art,interiors,fashion,sociology,media and FMCG,to put together Co
3、lourNext,a comprehensive forecast of design directions in colours,materials,textures and finishes that are relevant to the world.Over the years,ColourNext has evolved as South Asias foremost,one-of-its-kind,intelligence in colour and material.The ColourNext forecast report dives deeper to chronicle
4、the context and catalysts for each of the forecast design directions.The report captures their manifestation in society and in various areas of design such as spaces,communication,food,apparel and lifestyle.With an enhanced narrative of the directions and their application,the report has interdiscip
5、linary insight for everyone designing products,spaces or communication.The report presents the Colour of the Year,giving readers an understanding of this years design mood and sentiment.A direction unexplored remains just thata passed-over possibility,an idea ahead of its time,a path not taken.But w
6、hen keen minds imagine,decode and interpret these design directions,they become beautiful concepts,products and even objets dart!This report will be an invaluable guide on that journey.CN25_Forecast_Report_inner_V1.indd 2-3CN25_Forecast_Report_inner_V1.indd 2-317/02/25 4:22 PM17/02/25 4:22 PMSaltInd
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