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品牌金融(Brand Finance):2024年全球商业服务品牌价值100强年度报告(中译版)(39页).pdf

上传人: Y**** 编号:712939 2024-12-30 39页 18.29MB

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1、CommercialServices 100 2024 The annual report on the most valuable and strongest Commercial Services brands April 2024Brand Finance Commercial Services 100 2 2024 All rights reserved.Brand Finance Plc.ContentsAbout Brand Finance 3Foreword 4David Haigh,Chairman&CEO,Brand FinanceRanking Analysis 7Bran

2、d Value Ranking(USDm)15Brand Guardianship Index 17Brand Spotlight 20Deloitte 21Interview with Vimi Grewal-Carr,Global Chief Growth Officer,DeloitteMethodology 24Our Services 30Our teams have experience across a wide range of disciplines from marketing and market research,to brand strategy and visual

3、 identity,to tax and accounting.Unique combination of expertiseBrand Finance,a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales,is the first brand valuation consultancy to join the International Valuation Standards Council.Our experts crafted standa

4、rds(ISO 10668 and ISO 20671)and our methodology,certified by Austrian Standards,is officially approved by the Marketing Accountability Standards Board.Priding ourselves on technical credibilityWe put thousands of the worlds biggest brands to the test every year.Ranking brands across all sectors and

5、countries,we publish over 100 reports annually.Quantifying the financial value of brandsBrand Finance was set up in 1996 with the aim of bridging the gap between marketing and finance.For more than 25 years,we have helped companies and organisations of all types to connect their brands to the bottom

6、 line.Bridging the gap between Marketing and FinanceAbout Brand FinanceThe worlds leading brand valuation consultancy.For business enquiries,please contact:Richard HaighManaging DFor media enquiries,please contact:Florina Cormack-LoydCommunications DFor all other enquiries:+44 207 389 ForewordBrand

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根据报告的内容,本文主要概括如下: 1. Deloitte以417.5亿美元的品牌价值,再次成为全球最有价值和最强大的商业服务品牌,品牌价值同比增长21%。 2. EY以308.5亿美元的品牌价值位居第三,品牌价值同比增长20%。PWC和KPMG的品牌价值分别下降了3%和4%。 3. 在支付服务品牌中,美国运通以365亿美元的品牌价值位居第二,品牌价值同比增长7%。VISA和万事达卡的品牌价值分别下降了5%和12%。 4. Deloitte在可持续性感知价值方面也位居第一,达到34亿美元。PWC的可持续性感知价值差距最大,为3.83亿美元。 5. Mastercard首席执行官Michael Miebach被评为商业服务品牌CEO第一,Deloitte首席执行官Joe Ucuzoglu位居第二。 6. 文章还介绍了Brand Finance的评估方法,包括品牌影响力、品牌强度、品牌价值计算等。
Deloitte品牌价值为何增长21%? Mastercard品牌价值为何下降12%? 哪些商业服务品牌最注重可持续发展?
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