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德勤&EA:2025年欧洲健康与健身市场报告:市场发展、国别分析、头部运营商与消费者趋势(英文版)(12页).pdf

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1、EuropeanHealth&Fitness Market Report 2025In-depth analysis of market developments,countries,leading operators and consumer trendsEuropean Health&Fitness Market|Report 2021149European Health&Fitness Market|Report 202503Preface 5The European Fitness Market at a Glance 6Methodology 11Overview of the Eu

2、ropean Fitness Ecosystem 18EuropeActive Consumer survey 21Snapshots of selected Ecosystem segments 41M&A and investment activities 56Deep Dive into the European Operator Landscape 63 Major European fitness club operators 64 Profiles of selected fitness club operators 69Development of the European Fi

3、tness Market 110 Market overview 110 Country spotlights 112 Selected European country profiles 115Industry View by Sander van den Born,Purpose Brands 142About EuropeActive 144 EuropeActive Event Calendar 145About Deloitte Sports Business Group 147Your contacts 150The European Fitness Market at a Gla

4、nce36.0 billionTotal revenues+5.8%Membership change171.6 millionNumber of fitness clubmembers64,550Clubs18.8 million 20+1.8%Club change130M&A dealsPenetration rate8.9%(total)10.6%(aged 15+)Members of top 20 operatorsNote:1)Relative changes compared to previous year calculated on adjusted 2023 KPIs d

5、ue to restatements Source:Deloitte analysis06On behalf of EuropeActive and Deloitte,we welcome you to the twelfth edition of the European Health&Fitness Market Report(EHFMR)covering the calendar year 2024.This report represents the fourteenth joint publication with Deloitte and reflects EuropeActive

6、s effort to further strengthen its position as the knowledge center of the European health&fitness sector by providing reliable and sound market data.This report is the most comprehensive piece of research on the European health&fitness market,but it is still only a step towards more transparency an

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本文为2025年欧洲健康与健身市场报告,由EuropeActive和Deloitte共同发布。报告主要内容包括: 1. 市场概况:2024年欧洲健身市场总营收达36亿欧元,共有65,550家健身俱乐部,会员数量达171.6百万。 2. 市场增长:自2023年COVID-19疫情结束后,健身市场稳步增长,2025年健身俱乐部会员数量同比增长3%。 3. 消费者偏好:消费者在选择健身俱乐部时,最重视的因素从价格转变为地理位置,其次是价值、营业时间和设备质量。 4. M&A活动:2024年共有30起涉及欧洲实体健身俱乐部运营商的并购交易,涉及669家俱乐部。 核心数据引用: - 总营收:36亿欧元 - 健身俱乐部数量:65,550家 - 会员数量:171.6百万 - 并购交易数量:30起 - 2025年会员增长率:+3%
"2025年欧洲健身趋势有哪些?" "哪些因素影响消费者选择健身俱乐部?" "欧洲健身市场近年来的并购活动如何?"
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