1、AI now stands for Always Included.Its a consistent ingredient along the software buying journey,and for sellers,it should become their primary focus if they want to succeed in this new reality.Buyer Behavior Report 2025Artificial Intelligence(AI)is no longer hype.Its now infused into our workflows a
2、nd deeply influences our business strategies.AI now stands for Always Included.Its a consistent ingredient along the software buying journey,and for sellers,it should become their primary focus if they want to succeed in this new reality.Gone are the days of wait-and-see.Much like we will never retu
3、rn to using fax machines and pagers,we will never return to doing business without AI by our side.Data tells a powerful story.In addition to our annual survey of B2B software buyers,we are employing G2 Data to enrich the insights in this report.Weve also applied AI to our research like a seasoned ch
4、ef uses butter to make everything sing.Its helped inform our focus,shape our annual survey,analyze the results,and visualize the insights.One thing rises to the surface:Software sellers need to personalize their go-to-market(GTM)tactics to connect with ever-changing buyer personas,sentiments,and beh
5、aviors.One-size-fits-all approaches will no longer work.AIs influence ranges greatly across regions,company sizes,and personas.This changes the recipe for success from consistency to adaptability.This report serves up a menu of whats shaping the software market and how to stay ahead.Put these insigh
6、ts to work to meet buyers where they are,earn your seat at the table,and build lasting relationships in a market transformed by AI.Tim SandersVP of Research Insightsat G2SpendPersonasJourneyAI ValueRecommendationsBuyer Behavior Report 2025Table of contentsAI continues to accelerate software spend4Bu
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