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安永(EY):2025年全球财富研究报告(中译版)(103页).pdf

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1、2025 EY Global Wealth Research Report Welcome from the EY wealth 3 management leadership teamExecutive summary 4Setting the scene 8Chapter 1:Client sentiment 12Chapter 2:Client behavior 26Chapter 3:Client preferences 48 for product offeringsChapter 4:Client preferences 58 for service offeringsChapte

2、r 5:Wealth transfer 66Chapter 6:Strategic implications of AI 80Chapter 7:Outlook 92Chapter 8:Methodology 94Contact and contributors 98ContentsWelcome32025 EY Global Wealth Research ReportAsia-PacificEMEIAGlobal&AmericasElliott ShadforthEY Asia-Pacific Wealth&Asset Management Leader Hermin Hologan EY

3、 EMEIA Wealth&Asset Management Leader Jun Li Global and Americas Wealth&Asset Management Leader Sample size:Our sample size has increased by 900 participants,bringing the total to approximately 3,600 wealthy clients worldwide including greater representation of high net worth(HNW),very high net wort

4、h(VHNW)and ultra-high net worth(UHNW)clients.Geographic coverage:Our research now includes five additional markets in Southeast Asia,along with more comprehensive coverage in Europe,the Middle East and India,capturing a broader range of market-specific nuances.Clientprofiling:In addition to traditio

5、nal attributes such as age,gender,occupation,primary residence and investable assets,wealthy clients are now profiled by additional dimensions such as primary sources of wealth,use of onshore and offshore investing,life stages,and behavioral profiles.Respondents were also asked familiarity with vari

6、ous financial products and preparedness to achieve their financial goals.Multiyear perspective:As in previous editions,we researched client sentiment,needs,preferences and opinions along with clients actions,plans and intentions allowing us to track key developments in demand and shifts of assets.St

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根据EY 2025年全球财富研究报告,主要内容如下: 1. 客户满意度:尽管客户对财富管理服务整体满意度高,但自导型投资者满意度较低,且对隐藏成本存在担忧。 2. 客户行为:客户与顾问的互动增加,尤其是年轻和高净值客户。多平台投资趋势上升,客户更倾向于分散资产。 3. 产品偏好:客户对传统投资产品满意度高,但需求多样化,对另类投资产品兴趣增加。 4. 财富传承:客户对财富传承规划准备不足,对顾问的依赖度降低。 5. 服务偏好:客户对定制化专业建议的需求持续,对税务建议的需求增加。 6. 人工智能:客户对AI在财富管理中的应用持开放态度,但数据隐私是关键。 7. 市场趋势:全球范围内,客户对投资表现、产品范围和品牌声誉的重视度上升。 8. 区域差异:不同地区和财富水平的客户在选择财富管理服务时存在差异。 9. 未来展望:财富管理行业面临来自客户需求变化、技术发展和市场竞争的挑战。
客户满意度是否足够产生忠诚度? 客户对隐藏费用的担忧如何影响信任? 财富管理行业如何应对定价难题?
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