1、Africa Entertainment and Media Outlook2024 2028Resilience and reinvention 2PwC Africa Entertainment and Media Outlook 2024-2028 AboutPwCs Africa Entertainment and Media Outlook 20242028 provides a compass for entertainment and media(E&M)leaders as they navigate the coming years.As E&M companies rein
2、vent their business models,they must understand precisely wherein which regions and in which subsectorsnew pools of revenues will form.Our 13th annual Outlook offers an in-depth look at the drivers and inhibitors of E&M sector growth,as well as the latest trends and insights set to shape the African
3、 E&M market across South Africa,Nigeria and Kenya over the next five years.Each year,we gather,examine and question a deep collection of proprietary entertainment and media industry data and forecasts.Following this,our global team of experts from more than a dozen countries discuss and debate the t
4、rends we see in the market,in our client work and in our daily lives.Finally,we do a deep dive into Africa-specific trends,investigating the future of the E&M industry on the continent.The result is a unique body of intelligence and foresight that companies and investors can consider as they plot st
5、rategy and action.ContentsAbout2Executive summary3Key report findings5Connectivity8Consumer spending9Advertising12GenAI16Conclusion17Contact us202PwC Africa Entertainment and Media Outlook 2024-20283PwC Africa Entertainment and Media Outlook 2024-2028 Executive summary Resilience and reinvention Sou
6、th Africa,Kenya and Nigerias E&M markets are showing resilience against a backdrop of global macroeconomic instability.All three African markets saw revenue growth ahead of the global average of 5.0%in 2023.Growth was strongest in Nigeria,at 15.0%,while South Africa and Kenya saw increases of 11.7%a
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